Doramaar second life11/9/2023 With Dora Maar, I wanted to create a platform that celebrated the power of that story and the style of the women who owned these pieces. I received a master’s in costume studies from NYU in 2016, where we analyzed and studied how the human experience has played out in the clothing we wear. I felt that pre-owned pieces actually held the richest story of them all, but I was not convinced that this story was being told to consumers on the existing platforms. Platforms like Moda Operandi have done a fantastic job at highlighting this-from allowing consumers to shop full collections right after they appear on the runway, to championing emerging designers. The reason that we are so drawn to fashion, particularly luxury fashion, is the breadth and depth of the stories behind the brands, designers, and creative teams who make up the industry, and by extension, the women who wear their pieces. It is by all accounts a booming market, but as resale and consignment continue to gain customers, how will the various platforms differentiate themselves from one another? And furthermore, can these sites appeal to the growing number of shoppers who want to feel a real human connection to the items they’re buying and the sea of vintage products they’re searching through? But one sector of the fashion economy has managed to stay afloat and even, in many cases, thrive.Īccording to ThredUp’s 2020 “Resale Report,” the overall retail sector is expected to decline by 28% this year, while consignment and secondhand is likely to grow by 27%. Retailers like Jeffrey and Opening Ceremony have shuttered department stores like Neiman Marcus have filed for bankruptcy factories have closed their doors or pushed pause on production in places like Bangladesh, canceling billions of dollars worth of merchandise orders and online sales dropped significantly in April and May. The global pandemic has had devastating effects on the fashion industry.
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